About Valerie A. Romero
Valerie Romero is a seasoned Practice Development Coach with more than 25 years of experience in dentistry, beginning in orthodontics and expanding into both start-up and established general practices. As a coach with Dental Direction, LLC, Valerie is passionate about helping dentists grow as leaders while strengthening team communication, operational systems, and overall practice profitability.
Known for her ability to build meaningful connections with clients and their teams, Valerie specializes in guiding practices toward greater efficiency and alignment through proven strategies and personalized coaching. She is an active member of the Academy of Dental Management Consultants (ADMC) and holds certifications as a Personalization Specialist with Bent Ericksen & Associates and a Drake P3 onboarding specialist. Through her work, Valerie empowers dental teams to improve communication, streamline workflows, and create sustainable growth.
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